There’s a growing fascination with Dubai’s real estate among Chinese investors, spurred by Douyin. This platform is connecting buyers and sellers in China with the profitable real estate opportunities in Dubai, the UAE, and the broader Middle East.
A new whitepaper by Navitex, a leading global digital marketing agency, highlights the increasing attention Chinese investors are paying to the real estate markets in the UAE and Saudi Arabia.
Douyin has positioned Dubai real estate in the spotlight, evidenced by a boost in views and interaction on the platform.
The whitepaper titled “Unlocking the Power of Douyin: A Guide for Real Estate Marketers” sheds light on marketing strategies tailored to the Chinese market. It emphasizes the importance of using Douyin’s features for targeted and culturally relevant marketing campaigns, allowing for effective penetration into the Chinese market and engagement with its discerning real estate investors.
Dubai’s prominence on Douyin is clear, with its real estate content being highly viewed and engaged, ranking behind only Japan, the US, Thailand, and South Korea.
Significant Demand Surge in Dubai’s Residential Real Estate Market
The interest is not limited to Dubai; other markets like the UK, Australia, Canada, and Singapore are also emerging as attractive investment destinations for Chinese buyers. This interest is backed by active participation in online communities, where buyers share insights and use search tools to understand the intricacies of international real estate investment.
Data from Ocean Engine, Douyin’s marketing arm, supports this trend, showing a marked increase in searches related to the UAE and Saudi Arabia from September 2023 to March 2024.
This rising interest is partly attributed to the strengthening economic relationships between China, the UAE, and Saudi Arabia, including their inclusion in the BRICS economic bloc and partnerships related to China’s Belt and Road Initiative, which are seen as enhancing foreign direct investment and the expansion of Chinese businesses in the Gulf.
Douyin’s Strategic Importance in Real Estate Marketing
Douyin has become a critical platform for real estate marketing, with 80% of China’s top 200 real estate developers active on the platform as of December 2022. Douyin, leveraging its massive user base and engagement rates to bolster their online operations. With over 410,000 business accounts and more than 160m followers, Douyin presents an unparalleled opportunity for real estate brands to engage with potential buyers effectively.
