UAE real estate: Leading Dubai developers ARA, DECA and Arabian Hills Estate to launch multi-billion housing projects across UAE, Europe

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The land value of the ambitious multi-country project alone is estimated at $6 billion

Two Dubai-based developers – ARA Real Estate Development and DECA Properties – are joining hands with a land owning company to launch a slew of massive residential projects, spanning Dubai, Abu Dhabi, North Emirates and Europe, envisaging tens of billions of dollars.

The land value of the ambitious multi-country project alone is estimated at $6 billion (AED22 billion)

The overall development of the project, named Arabian Hills Estate – which is also the name of the developer company for this new initiative, is planned over 14 phases, with the collaborators announcing the first phase of the project in Abu Dhabi, involving a whopping 244 million sq ft development.

While land ownership of the three-way collaboration project is under the purview of Arabian Hills Estate LLC, ARA will be the exclusive development and management partner and DECA Properties will be the sales and marketing partner.

“The total investment involved is substantial, reflecting the scale and ambition of these projects,” Aamad Jalil, Senior Executive Officer at DECA Properties, told Arabian Business, without revealing the actual numbers.

He also disclosed that the project will involve development of housing projects across different types and segments.

Jalil, however, said so far, DECA’s collaboration is finalised only for the Abu Dhabi project.

“However, we are hopeful to work with ARA on [the other] future projects going forward,” he said.

From ultra luxury to affordable

Senior executives associated with the project said the segment classification will vary, depending on the property’s locations.

“In Abu Dhabi, the focus leans towards luxury offerings. For the Northern Emirates, the emphasis will be on affordability to cater to a broader demographic, whereas the European projects will be tailored towards ultra-luxury experiences,” they said.

These executives said though ARA possesses the capability to undertake these projects independently, it may also explore partnerships with reputable institutions interested in investing or financing such large-scale ventures.

ARA, the real estate arm of Core International Holding PJSC, is known for its ability to leverage extensive resources and expertise in delivering innovative real estate developments.

UAE’s Arabian Hills to cater to diverse needs and preferences

The Arabian Hills Estate project seems to have already triggered a buzz in the market, with senior executives at real estate consultancies expecting the ambitious collaborative development to set new standards for luxury and sustainable living in the UAE.

Its projects in the UAE are slated to offer a variety of plots, including villa plots, mansion plots, mega mansion plots and estate plots, catering to diverse needs and preferences.

The development is also planned with several luxury elements such as swimmable lagoons, man-made beaches, lush green parks, and comprehensive equestrian facilities.

The sustainable living features will cover solar lighting, water conservation systems, and natural landscaping that enhance the community’s ecological footprint.

The project to offer potentially high investment returns

Jalil said with competitive pricing starting at AED 110 per square foot and an attractive 5-year payment plan, Arabian Hills Estate will offer a significant investment opportunity with potential for high capital appreciation.

The strategic locations of its projects in the two real estate hot spots in the UAE – Dubai and Abu Dhabi – will also ensure potentially high returns for investors, he said, as they offer quick access to the city centres, while providing a serene escape from city life.

The Abu Dhabi project, which was launched on Monday, April 22, is a master-planned, gated community that embraces innovation and sustainable living.

It offers open, freehold ownership, appealing to a diverse clientele seeking a modern lifestyle, and is designed to enhance the quality of life for primary residents as well as those on brief staycations, company executives said.

“We are honored to join forces with ARA in bringing this visionary project to life. Our team is dedicated to delivering exceptional results, leveraging our market insights and decades of sales acumen to showcase the unique value proposition of Arabian Hills Estate to discerning buyers,” Jalil said.

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