UAE alone has over 50 branded residences across the emirates with a staggering 112 percent increase observed in the last five years alone
In a recent trend that underscores the growing appeal of branded residences, the UAE and Saudi Arabia are emerging as major players in this niche market.
Over the past decade, the UAE has experienced a staggering 410 percent increase in branded residences, while Saudi Arabia is showing similar enthusiasm with 69 percent of households aiming to own such properties.
This surge reflects the broader global trend of branded residential developments gaining traction, particularly among high-net-worth individuals.
UAE alone has over 50 branded residences across the emirates with a staggering 112 percent increase observed in the last five years alone.
According to Select Property, the GCC investor demand for branded residences is not in the region alone, but has also been observed globally. Analysis reveals that UK ultra-luxury homes will see an increase of up to two percent and billionaire home deals is forecasted to see an increase of up to a whopping 10 percent, with Saudi and UAE investors being the key investor demographic.
Commenting on this transformative trend, Adam Price, CEO of Select Property said: “Just as customers know what to expect when they book a stay at the Mandarin Oriental versus a Premier Inn, renters are willing to pay a premium for a luxury branded residence as the quality, experience and amenities they can expect are unparalleled.
“A recent survey shows a striking percent of GCC respondents expressing growing confidence in UK real estate over the past year. At Select Property, we’ve observed a significant uptick in high-net-worth individuals from Saudi Arabia and the UAE who are investing in the UK property market – we’re also seeing many investors from these demographics pursue branded residences as both an asset and for end use, as they offer more than just living spaces; they redefine the user experience by encapsulating the essence of luxury, quality, and assurance.
“As investors from the GCC continue demonstrating a desire to own these types of homes, we remain committed to facilitating transactions that make their ambitions a reality.”
On Monday, London remains a top choice for GCC investors, however, increasing interest has been observed in areas such as Manchester and Birmingham.
“While London remains a prime destination, we have observed that GCC investors are increasingly turning their attention to other established UK areas like Manchester and Birmingham,” Price said.