HQ by Rove: The Future of Branded Commercial Real Estate in Business Bay

Dubai’s commercial real estate sector is undergoing a massive transformation. As global corporations and dynamic startups flock to the city, the demand for Grade-A, flexible, and fully serviced office spaces has never been higher. Meeting this exact demand is HQ by Rove, a pioneering commercial complex developed by IRTH Group in collaboration with the renowned Rove Hotels hospitality brand.

The "Branded Workspace" Advantage

While branded residences are common in Dubai, branded commercial real estate is a highly lucrative emerging niche. HQ by Rove integrates the vibrant, community-focused ethos of the Rove brand into the corporate environment. This provides businesses with a unique tool for talent retention and offers investors a premium asset capable of commanding higher rental yields.

A Holistic Work-Life Ecosystem

Modern professionals demand more than just a desk. The building (5B+G+4P+26+R) functions as a vertical corporate campus designed to foster productivity and well-being. Amenities rival those of a luxury hotel:

• Productivity: High-tech meeting pods, coworking zones, and conference rooms.
• Wellness: A fully equipped fitness zone, yoga studio, swimming pool deck, and spa.
• Leisure & Dining: A vibrant food hall, coffee houses, and an exclusive lounge for networking.

Location: The Heart of the Enterprise

Situated in the prestigious Marasi Bay Marina district of Business Bay, HQ by Rove offers unparalleled connectivity, crucial for corporate HQs:

• 1 Minute: Al Khail Road.
• 3 Minutes: Sheikh Zayed Road (SZR).
• 5 Minutes: DIFC, Downtown Dubai, and Dubai Design District (d3).
• 15 Minutes: Dubai International Airport (DXB).

Investment Metrics & Capital Allocation

Commercial property in Business Bay currently suffers from a severe supply shortage, making HQ by Rove a strategic acquisition for both end-users and capital allocators.

• Price Range: AED 3,346,000 – AED 20,861,620
• Size Range: 680 sq.ft. – 3,708 sq.ft. (Including upper-level loft-style units).
• Price per Sq.Ft.: AED 4,645 – 5,626 (Reflecting the premium branded, fully furnished status).
• Service Charge: AED 24.00/sq.ft.

The 50/50 Payment Structure

IRTH Group offers a highly balanced payment plan, optimizing liquidity for corporate buyers:

• Down Payment: 15% (+ 4% DLD + AED 5,000 Admin).
• During Construction: 35% (Paid in structural milestones and standard intervals).
• On Completion (Q1 2029): 50%.
• Resale Permitted: After 30% payment execution.